AbeBooks UK Affiliates Blog

New AbeBooks.co.uk creatives

We have recently uploaded for you a new set of banners, which you can use to promote AbeBooks' famous Weird Book Room, a great selection of literary oddities. Additionally, you can also find new general creatives to promote AbeBooks in a new colourful way.

Here is a preview of the new banners. The following sizes are available: 468x60, 234x60, 728x90, 200x200, 250x250, 300x250, 336x280, 120x600, 160x600 and 200x600.

Please download the links via CJ or Zanox to ensure proper tracking.

Don't hesitate to contact us should you need banners in different sizes.

CJU Europe & Affiliate Dinner

I am now trying to get caught up after a couple of great days in London.  On the 21st and 22nd I attended CJU Europe, I thought this was a great event that provided some great presentations.  Going into the event I thought most of the issues and topics would be CJ focused however, I was pleasantly surprised these were kept to a minimum and they really focused on forward thinking topics, the two best presentations in my opinion were the last two, one from Jay Stevens at MySpace, who gave a very compiling presentation on the shift to social media, and Stephen Talyor from Yahoo who presented on the future of search.

On the night of the 21st I decided to skip out on the CJ Awards and attend an "Affiliate Dinner" which was hosted by Brook Schaaf.  There was a great cross section of people involved in Online Marketing, of particular interest was the Creator of Lonely Girl 15, this is one of first "made for Youtube" shows.  They are busy getting ready to launch there next show "Kate Modern" on Bebo a huge UK social networking site, it is a great concept and I am curious to see where it goes.  As well there were a couple of people from the ticket site viagogo.co.uk, which is brining a web 2.0 style to the secondary ticket market.  Of course it was great to see Jess and Nadeem as well. Overall, another fantastic industry event, I will happily try and attend as many of these as possible.

Deep Linking

For all affiliates in the Commission Junction program we now have a great deep linking tool.  It allows you to easily create deep text links for your site, the features and options are based on our advanced search box which allow you to incorporate a ton of rich attributes into the links.  I encourage you to give it try and please drop us email if you have any suggestions for new tools or improvements to existing tools.

Deep Link Tool

Suggestions for Deep Linking

• Test your deep links and make sure you have the information correct, the last thing you want to do is lead the user to the wrong page.
• Don't just add one link, but add several links to other versions, editions, bindings, signed copies, language, etc.
• Use appropriate and related link text to help lead the user.

Of Course if you have a good deep linking technique please comment and share it with the rest of the affiliate community.