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October 01, 2007

Affiliate Summit London Review

Affiliate Summit London took place this past Friday.  I really enjoyed the smaller group of people and sessions compared to the much large events in the US.  The day started off with a nice breakfast and some networking, followed by the keynote and a discussion by the two co-founders, Shawn Collins and Missy Ward.  The first session I attended was "SEO for the New Google/ Yahoo/ MSN" this was presented by Wil Reynolds, who is amazing.  The session was full of great SEO tips, techniques and know-how, if you ever have the chance to see or hear Wil, make sure you get there early and get a good seat. You can view his presentation online.  Other sessions I attended were the Super Affiliate Panel, this session was OK, however, I found the "Super Affiliates" to be sitting off to the corner of the room and difficult to hear and see, I also agree with Geordie from Revenue Wire about this session.  The last session I attended was on domain names and the impact they can have on driving traffic, this was presented by Matt Bentley of Sedo.com.  I found the session to be valuable and informative concerning the issue of driving traffic simply by people typing in domain names.  Some of the metrics Matt shared were amazing, I can't believe how much money can be made in this sector, it goes to show how important a domain name really is.  Of course, the day was too short to see everyone and I missed out on talking to many people who I had hoped to connect with, however, the a4u Expo is coming up in a month and I hope to save more time to catch up on what everyone is doing.  I look forward to the next Affiliate Summit London

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Comments

Shawn Collins

Great to hear your feedback, Michael.

How many days do you think are ideal for a conference?

Michael

Hi Shawn,

I like the two day format, it then gives you a little more time to network, meet up with new contacts for dinner, attend a couple more session, etc. I guess I felt the one day format was a little short and rushed.

Wil Reynolds

Michael, thanks for the kind words, I really appreciate it. Most importantly it sounds like you got some quality info and saw it as a good use of your time.

Thanks again!
--Wil

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